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Avoiding Going To Spam
Avoiding Going To Spam

Spam and deliverability strategies

Jessy avatar
Written by Jessy
Updated over 9 months ago

To ensure your emails reach the inbox and not the spam folder, leveraging Meetz AI's strategic approach can significantly enhance your email deliverability. Here's how Meetz AI aligns with best practices and adds value to your email campaigns:



1. Automated Warm-up and Cool-down: Meetz AI intelligently adjusts your daily email volume, gradually increasing sends to warm up new domains and decreasing when necessary to maintain a healthy sender reputation. This automation ensures your email activity appears natural and trustworthy to email providers.

2. Unique and Personalized Emails: Every email sent through Meetz AI is crafted to be unique and highly personalized. Users simply input their value proposition, and Meetz AI takes care of ensuring the email resonates on a personal level with each recipient. This personal touch drastically reduces the likelihood of being marked as spam, as personalized emails are more engaging and relevant to the recipients.

3. Adjustable Send Timing: With Meetz AI, you have the flexibility to increase the interval between sent emails. This feature is particularly beneficial for new domains, helping to avoid triggering spam filters by spreading out email sends, thus signaling to email providers that your sending patterns are considerate and deliberate.

4. Verified Prospect Database: Accuracy in your email list is crucial to avoid bounces and spam traps. Meetz AI ensures the prospects in its database are verified and accurate, enhancing your email campaign's success rate and maintaining a strong sender reputation.

For New Domains Setting Up SPF, DKIM, and DMARC:

To further improve your email deliverability, it's vital to set up email authentication protocols correctly. Here's a detailed guide:

  • Sender Policy Framework (SPF): SPF helps prevent spoofing by specifying which mail servers are allowed to send emails on behalf of your domain.

    • To set up SPF, you need to add a TXT record to your DNS settings. This record lists the mail servers authorized to send emails for your domain.

  • DomainKeys Identified Mail (DKIM): DKIM adds a digital signature to your emails, allowing receiving servers to verify that the email was indeed sent from your domain and hasn't been altered in transit.

    • To implement DKIM, generate a pair of encryption keys (public and private). The public key is added to your DNS as a TXT record, while the private key is kept secure on your email server. When sending an email, your server will use the private key to sign the message, and the recipient's server will use the public key to verify the signature.

  • Domain-based Message Authentication, Reporting, and Conformance (DMARC): DMARC uses SPF and DKIM to improve email security by telling receiving servers what to do if an email doesn't pass SPF or DKIM checks.

    • Set up DMARC by adding a DMARC record to your DNS settings. This record outlines your policy (e.g., reject, quarantine, or none) for handling emails that fail SPF or DKIM checks and provides an email address where you can receive reports about these failures.

For specific instructions on how to set up DKIM, SPF, DMARC look at your domain vendors website for how to manage it in their dashboard.

We highly recommend using Meetz free warm up service to avoid the spam folder.

If immediate results are needed without the gradual warm-up process, it's advised to adhere to certain daily send limits based on the age of the email addresses: no more than 50 emails per day for addresses activated within the last 2 months, a limit of 75 emails per day for those opened between 2 to 6 months ago, and a maximum of 150 emails per day for addresses older than 6 months and regularly in use. However, for optimal results and to expedite the warm-up phase, employing Meetz AI's warm-up feature is recommended. This solution efficiently accelerates the warm-up period by dynamically increasing the number of emails sent each day in a randomized manner, ensuring a smooth and effective ramp-up in email activity

Meetz AI complements these technical setups by optimizing your email campaigns for deliverability, from personalized content to intelligent send rate adjustments, ensuring your emails make it to the inbox.

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